SUNNYVALE, Calif., Dec 02, 2008 /PRNewswire via COMTEX/ -- Corefino, Inc., a provider of outsourced accounting and financial solutions, today announced the appointment of Lyne Noella to the new position of Vice President, Strategic Alliances. She is responsible for establishing strategic business relationships with interim CFOs and accounting industry service providers who can refer clients who will benefit from Corefino's innovative combination of robust Web-based financial software and off-site professional expertise.
Noella most recently served as a principal in the Startup & Emerging Companies Group of Stonefield Josephson, an audit, tax and advisory services firm. She was the firm's key alliance principal, building business opportunities in new and existing markets throughout California. She formerly served as president of Lyne Noella Marketing, developing strategic consulting and marketing plans for accounting, management consulting, insurance and other professional service clients. Her background also includes management roles in the biotech and service industries.
"Interim CFOs, accountants, auditors and tax advisors who deal with growing businesses have clients who need our services. Lyne will focus on forming partnerships with these professional service providers to build a referral network," said Corefino CEO Karen Northup. "The companies that hire Corefino will benefit from topnotch, cost-effective outsourced accounting services and advice, and our partners will benefit by providing value to their clients. In addition, Corefino benefits from a network of trusted partners to which we can refer customers for complementary services."
"The market is filled with emerging and middle market businesses in search of better strategies for handling their accounting and financial needs, as well as business advisors who understand the importance of finding the right solution," Noella said. "My role is to establish relationships that will help both parties achieve their goals through Corefino's outsourced accounting platform."
Corefino offers a unique outsourced business model that fills the accounting/financial needs of growing companies. The company's turnkey solutions combine the services of experienced accounting professionals, best practice-based accounting processes and tools, and a robust online accounting platform. Customers receive GAAP-based, audit ready accounting and financial reporting -- all at a 25-40% savings over building and staffing an internal finance operation.
Each Corefino client is industry-matched with a four-member Corefino team of staff accountants and a controller, who works directly with the customer. Additional oversight is provided by a council of Chief Accounting Officers each with over 20 years of experience. Corefino provides critical guidance, oversight and controls and prepares all monthly reports, calculates commissions, cuts checks and performs other accounting duties. This strategy ensures timely, accurate and expert accounting and financial services while freeing clients to focus exclusively on building their business.
About Corefino
Corefino, Inc. provides integrated accounting and financial solutions for growing businesses that combine best-of-breed technology tools and optimized processes with a seasoned team of financial experts. The affordability of Corefino's solution suite allows growing businesses to take advantage of expertise and tools currently only available to the Fortune 500 to plan for future growth. Founded in 2004, Corefino is headquartered in Sunnyvale, CA, with local teams and offices worldwide.
